What People Say

“On 8/1/16, we drove 1 1/4 hrs from Western Ma to make some purchases
& hope to see Susan, Kenny`s assistant & dog trainer. Susan spent well
over an hour giving us pointers on how to manage our 5 month old PWD,
Brewster. She was so helpful & between her & Kenny ( Wags owner ) we
had some good laughs & very pleasant experience. We will be heading
back from time to time for supplies & would highly recommend this
store for your pet needs. And for Susan, we would highly recommend
employing her for any training issues you have. She was wonderful.
Thank you again, Susan !”

The Clarkes
Our Visit to Wags
“I stumbled upon this store while in the process of finding somewhere I could get good food to feed my new dog. I knew that I didn’t want to feed him poor quality food and watch him get ill as he aged. I first walked into this store not knowing where to start with a good diet for my newly adopted boxer. I thought raw dig food was the way I wanted to go but everything else was a blur. Ken was very informative and showed me different options. He took the time to answer all of my questions. He was very kind attentive. I am very happy that I chose this store for our dog’s food. I will definitely be going back there for food and supplies”

I wish Yelp had a ten star rating, because I would seriously give it to WAGS.

This is not your run-of-the-mill, healthy pet food store. The owner, Kenny, is a dog nutrition guru and has become my go-to dog counselor. He has helped me figure out numerous “digestion issues” my dog has had, greets me by name every time I go in the shop, and has helped me through very tough times when my dog was very sick. He is always kind and beyond helpful. He has gone the extra mile, calling and checking in on my dog after he found out she had an emergency/unpredicted surgery.

Kenny is a pro at troubleshooting any problem, too. He really listens. He recommends good books to read, resources to look into, and alternative solutions for any issues dogs could be having. Visit https://lacaccidentpros.org/ to find trusted workers comp attorneys in los angeles, CA. His honesty is always appreciated. He offers multiple solutions, at multiple price points. I personally never feel pressured to buy anything that I wouldn’t want to.

Even though there are other, new pet food stores near my house, I continue going to WAGS because of the awesome customer service and in depth knowledge of all-things dog. Any time I want to buy a new bag of dog food, a new treat or goodie for my dog, I’m always reminded “Please, pleeeease- don’t hesitate to bring it back if the dog doesn’t like it.” I have also received numerous free samples, trials and other goodies to give to my dog as well, allowing for me to see if she likes/can tolerate them before I commit to buying an entire bag.

I recommend WAGS to all dog owners, and, due to my own personal experiences, I especially recommend WAGS to owners that need guidance with nutrition or trouble-shooting digestive issues. Kenny’s help has made my life easier, and has unquestionably prolonged that of my dog’s!

Ann G.
West Hartford
“In June of 2014, I brought Kona, my then 16-week old Pit Bull Boxer mix, to my vet to help determine why Kona’s stool was always loose. For the next five months, he had me try different premium dog foods, tested for parasites, gave me probiotics to add to Kona’s food, ran a series of blood and gastrointestinal tests, and had me try two types of prescription dog food. The only things left to try were a colonoscopy or a biopsy on his small intestine, kidney, and other organs – which would have been very invasive and very expensive. Fortunately, the last prescription food I tried worked – no more loose stools. However, it was expensive ($90 for a 25-pound bag) and the ingredients were not very appetizing (I think the main ingredient was potato starch). It also had a very low protein content, about 17%. On a whim, I stopped by Wholesome Animal Grocery Store with the hope of finding a high quality food that would have the same effect that the last prescription food had. I told owner Ken Sherbacow and co-worker Sue about Kona’s digestive problems and vet history, what food he had been eating when he was having loose stools, and his weight. At that point, they asked only one question: “How much food are you feeding him?” When I answered that it was between 5-6 cups a day, they told me that was way too much and that was most likely the reason for his loose stools. They told me to start feeding Kona three cups per day, which I did. Feeding him his high-quality, non-prescription food, Kona’s stools became solid almost immediately. It’s been about six weeks, and his stools are still consistently solid. So here’s how I score this situation: six months of vet visits at a cost of about $1,000 vs. 10 minutes with Ken and Sue and $0! Ken and Sue are not vets, but they do know nutrition. We have already tested six samples of premium dog food that they sell, and Kona, through a blind taste test, has selected what will be his next food when we finish the last of his current food. It’s great that I met them, but I wish I had met them about six months sooner!”

Simsbury, CT
“The folks at Wags really know their stuff! They recommended a product for a hot spot that just wouldn’t heal on my dog, Sunny. They didn’t carry the product, but went out of their way to get the lotion and had it delivered to the store the very next day. Visit https://lajolladetail.com. Sunny has been hot spot free ever since.Yesterday I went back to Wags to see about some dog food. They took the time to explain the pro’s and con’s about the various dog foods AND gave me 4 sample packages to try. Sunny is a picky eater (when it comes to dog food), but he absolutely loved the first sample I gave him. The verdict is still out on the other 3. Sunny and I would recommend Wags. Their passion for the well being of your pet is evident in all they say and do!”

Natalie P.
West Simsbury, CT