Your #1 source for dog and cat food and supplies in the Farmington Valley
Expert Dog Training
The best foods, treats and supplements available

About the Site and Contact the Developer

About the site: is a completely custom WordPress theme built specifically for Kenny and how WAGS interacts with the community. A few of the requirements included the following:

  • The employees at WAG’s have to be able to edit and update pages on the site easily.
  • Posts, news stories and images should automatically be published on Facebook and act to drive traffic BACK website-oldto the website.
  • The staff have to be able to add and edit services, images, update descriptions on the home page.
  • Able to easily add and remove products offered by WAGS
  • Add appropriate videos from either a third party source OR from the WAGS YouTube channel.
  • Remove the use of Flash from the site. The wagging tail on the dog was nice but Flash is a problem.
  • At the start of the project the site had almost no website traffic.  As the site has matured, traffic is growing and WAGS is organically ranking for key words in the Avon, CT market such as dog food, pet food and other search terms.  This is despite the fact that there has been ZERO effort expended on SEO other than rebuilding the site and getting some of the pages indexed.
  • To the right is the site prior to the update – it was written in a language which required a programmer to make the slightest change – so of course, nothing was ever changed.
  • The site is now a custom WordPress theme.  IF Kenny decides to pursue an ecommerce strategy, the site is set up with categories and the infrastructure to accommodate Woocommerce or some other solution.
  • And lastly, we need to build the site and the features in increments because there is a limited budget for internet development!  So are there rough spots in the design? Yup! But a website is a living document and it is a process!

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On 8/1/16, we drove 1 1/4 hrs from Western Ma to make some purchases & hope to see Susan, Kenny`s assistant & dog trainer. Susan spent well over an hour giving us pointers on how to manage our 5 month old PWD, Brewster. She was so helpful & between her & Kenny ( Wags owner ) we had some good laughs & very pleasant experience. We will be heading back from time to time for supplies & would highly recommend this store for your pet needs. And for Susan, we would highly recommend employing her for any training issues you have. She was wonderful. Thank you again, Susan!

Post By - The Clarks – Our visit to Wags,

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Hurricane Harvey Relief for Pets

This truck is Texas bound. Not too bad for a last minute collection….I talked to some of our vendors on Tuesday at the 11th hour and got my delivery Wednesday (All free product). Plus about 250 lbs of World’s Best cat litter donated by World’s Best delivered by truck today. We also had some donations […]